Which role is primarily responsible for representing the voice of the customer in a project?

The role responsible for representing the voice of the customer in a project is the Product Owner. This position focuses on understanding customer needs and preferences, ensuring that the product development aligns with the market demands and user expectations. The Product Owner prioritizes the product backlog based on feedback from stakeholders, including customers, and works closely with development teams to clarify requirements and validate that what is being developed meets those customer needs.

This role is pivotal in agile project management, as it is not only about gathering requirements but also about advocating for users throughout the development process. The Product Owner’s engagement with customers helps ensure that the final product delivers real value and solves problems effectively, which is critical for customer satisfaction and project success.